For many advertisers, the COVID-19 outbreak has likely brought about difficult decisions. In a time of uncertainty, many will be questioning whether any form of advertising makes sense right now, and others are cutting their volume and spend (though there are arguments to be made that now is not the time to cut advertising). Read more


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Brands reeling from COVID-19 will cut $50 billion from their ad budgets in 2020, leading to a global spending decline of 8.1% — but political ad outlays will keep the industry from falling as far as it did during the 2009 recession. Read more