Spending online on Black Friday this year surged nearly 22% to hit a new record, according to data from Adobe Analytics, as the COVID-19 pandemic pushed more people to shop from the sofa and avoid crowded stores and malls. Read more
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Television advertising bounced back and showed growth in the third quarter, according to analyst Michael Nathanson of MoffettNathanson Research, who called the result a surprising development. Read more
The National Retail Federation is predicting that Americans this year, more than ever, will decide that they deserve a great holiday celebration, and that they will spend to make that happen. Read more
It’s no secret that the pandemic has accelerated the shift to e-commerce — and that’s nowhere more evident than in the grocery category. According to eMarketer, online grocery sales in the U.S. will grow by nearly 53% in 2020, reaching $89.22 billion in sales. That’s an increase of $30.86 billion from a year prior. Read more
