The three major U.S. cable news networks have experienced significant shifts in advertiser investment during the first half of 2018, likely driven by changing political landscapes and audience viewership trends. Read more
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INDUSTRY NEWS
“What’s TV?” may no longer be as easy a question to answer as it once was thanks to the technological revolution it’s going through. But while plenty of media types are hyper-focused on internet-connected TVs and cord-cutting, a new report shows they’re at risk of missing the big picture. Read more
For the fourth straight year, Mercedes-Benz Financial Services has scored highest among all “captive” luxury automotive lenders in the J.D. Power 2018 U.S. Dealer Financing Satisfaction Study. The company also posted the highest score for all retail auto lenders in the survey, scoring 976 out of a possible 1,000 points. Read more
Television advertising steers consumers to automaker’s websites, according to a new study from the Video Advertising Bureau that was reported on by Broadcasting & Cable. Read more
