Larger advertisers aren’t exactly abandoning traditional forms of media for cheaper, more targeted digital media. But they are, however, skimming dollars from large mass-media budgets to support a well-established presence in search and social media, in addition to funding experimentation in emerging audio and video opportunities. Read more
If watching television were a job, it would be nearly a full-time gig for the average American adult. Nielsen reports the typical adult (18+) spent 35 hours and 31 minutes a week watching some form of television during the second quarter. Read more
The National Football League may not wait until 2021 when the next round of television contracts comes up for renewal. Instead, it may look to accelerate the timeline by two years. Read more
Despite the rise in mortgage interest rates this year, Fannie Mae reports that its 2018 Home Purchase Sentiment Index (HPSI) increased in the month of November by 0.5 points to 86.2. Fannie Mae’s analysts say rising interest rates are being countered by rising incomes and Americans’ confidence in their employment stability. Read more
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