For many advertisers, the COVID-19 outbreak has likely brought about difficult decisions. In a time of uncertainty, many will be questioning whether any form of advertising makes sense right now, and others are cutting their volume and spend (though there are arguments to be made that now is not the time to cut advertising). Read more
Brands reeling from COVID-19 will cut $50 billion from their ad budgets in 2020, leading to a global spending decline of 8.1% — but political ad outlays will keep the industry from falling as far as it did during the 2009 recession. Read more
New numbers suggest that consumers are feeling both better and worse about the state of shopping, Adweek reports. Read more
U.S. television advertising is set to sink 11.7% in 2020, with lesser declines for local TV stations and local cable operations, due to COVID-19-related advertising pullbacks, according to a recent analysis. Read more
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