Addressable television advertising remains a relatively small part of the overall TV ad ecosystem, accounting for only about $1.8 billion of the $70 billion spent on TV ads each year.

But as MediaPost reports, that is poised to change. According to Nielsen, addressable ads are predicted to hit $4.7 billion next year and will accelerate as more homes add connected TV sets and devices to their living rooms, and as changes to the addressable ecosystem take shape.