Everything came together last year for television: a record-breaking midterm election season, the Winter Olympics, and roaring car sales. In an ebb-and-flow business cycle, it would suggest 2019 is a year to test TV’s mettle. But TVB president Steve Lanzano says there’s reason to feel optimistic, albeit cautiously so, about the coming months.
“There are a lot of arrows pointing in different directions,” he says. “We had momentum going into this year but as we’ve seen over the last several years, the core has opened up very slow.” The stock market may be the ultimate example of arrows pointing both ways, but broadly the economic signals have remained positive. Most notably, job growth has been strong while wages have risen and consumer confidence has held steady.