Analysis of Google search data reveals which retailers are the most popular Black Friday discount destinations overall, and by individual state.

Financial information site FinanceBuzz recently reviewed the most recent five years’ worth of Google search data for Black Friday deals at specific retailers to determine which retailers have the most popular discounts. Results show that The Home Depot is the most popular retailer for Black Friday overall, leading in the states of Georgia (its home state), Idaho, Maine, Montana, New Hampshire, New Mexico, and Wyoming.