The coronavirus pandemic has forced consumers to adapt many aspects of their lives, from daily routines to how they safeguard themselves and their families.

Even as many communities reopen, it is likely that the pandemic will continue to impact how consumers of all ages socialize and shop, the National Retail Federation says. This is particularly true for baby boomers, those ages roughly 56-74. New data from the NRF’s Spring Consumer View study shows key ways the pandemic has shifted this demographic’s priorities and what it means for their interactions with brands and retailers.