CBS is estimated to have generated $382 million in advertising revenue from Super Bowl LIII, the third-largest amount in the game’s 53-year history, according to Kantar Media.

Anheuser-Busch Inbev was the biggest spender among advertisers during the NFL’s title game, which saw the New England Patriots defeat the Los Angeles Rams 13-3, according to preliminary data published yesterday. Ad spending this year fell short of 2017 and 2018 levels, according to Kantar.