Once a rarity, it seems every few months there are headlines about advertisers racing to pull their spots from a cable news show or off a website for content deemed too controversial.

It’s even begun to touch on some local television groups like Sinclair Broadcast Group for the perception it has a conservative bent. Regardless of whether the pendulum of public opinion is swinging too far in one direction or the other, one expert thinks local TV sellers may be best insulated from the boycott frenzy.