New data released yesterday confirms that more than half of all American adults are consuming over-the-top (OTT) content like movies, complete seasons of popular series, original content and programs like documentaries, concerts and stand-up comedy specials from services like Netlfix, Amazon Prime, Hulu and now Apple, either to supplement or completely replace legacy cable and broadcast.

But TVNewsCheck reports that as the streaming wars heat up and the mound of cut cable cords continues to grow, a lot of people are asking: “How many streaming services are we going to need to get the content we want?” And, more generally, how many services will the market bear?