National Automobile Dealers Association (NADA) data offers a good reason for television sales reps to be hopeful about the key ad category.

The trade group reports that based on the 8.41 million cars and light trucks that were sold by its members during the first half of this year, the average dealer spent a record $628 per each new car sold. That’s up 2 percent compared to a year ago and up 8 percent versus what they spent in 2013.