NBC ispot

In an effort to convince advertisers that TV can demonstrate the same kind of return-on-investment as digital media, NBCUniversal is working with iSpot.tv to show brands the results created by their ads, such as increases in web visits and sales. The company will work with advertisers to define the outcome they want to measure, and then work with media measurement firm iSpot to track the success of the campaign. 

“We want to move from the handcuffs of legacy measurement and currency to measurement more closely tied to clients’ success metrics,” said Mike Rosen, executive vice president, advanced advertising and platform sales at NBCUniversal. “Innovation in ad tech, like iSpot for TV, allows us not only to better target but measure results in a way we never have before.”