There are big differences in the media lifestyles of 18- to 24-year-old Gen Zers vs. their younger counterparts, says Horowitz Research’s recent FOCUS Generation Next report, which tracks the media lifestyles of Gen Z.
For example, Gen Zers overall split their video viewing time rather evenly between professional TV content and non-TV content, such as user-generated videos. Gen Zers who are 13-17 spend a slightly greater proportion of their viewing time with non-TV content, while older Gen Zers are more likely to devote a greater proportion of viewing time to professional TV content.
