Seventy-five percent of grocery shoppers will be more price-conscious this holiday season, according to the Holiday Grocery Shopping 2022 study from CPG/grocery digital commerce platform Chicory.

Nearly 70% plan to do their holiday shopping at conventional supermarkets or via online services. Chicory’s research also revealed that other popular formats have little to worry about. More than 60% said they plan to shop at supercenters and 50% at wholesale clubs.