Piper Jaffray has been polling teenagers about their spending habits twice a year since 2001, hoping that getting inside their minds now is key to predicting spending trends.

Results of the Minneapolis investment bank’s most recent survey, the Minneapolis Star Tribune reports, offered one giant takeaway: Half of all teens rank Amazon as their preferred website. In fact when it came to e-commerce, Amazon was 10 times more popular than its closest competitor, Nike. (Others in the Top 5 include Urban Outfitters, American Eagle and Fashion Nova.)