Digital advertising generated by traditional broadcast and cable TV networks continues to rise. Estimates are digital ad revenues, mostly coming from TV networks’ OTT platforms and partnerships, will rise to $4.95 billion. That’s according to the Convergence Research Group’s The Battle for the American Couch Potato Report, which says that amount represents 6.5 percent of all 2019 U.S. TV ad revenue.
Previously, according to Television News Daily, Convergence projected digital ad revenue shares for broadcast/ cable of 5.2 percent in 2017 and 5.6 percent for 2018. Industry estimates are $70 billion to $80 billion a year are spent in total U.S. TV advertising.