Many digital markets claim TV is an ailing ad medium, but Bob Feinberg, vice president of Yonkers Honda in greater New York City, says no way. “Discount (the influence) of TV at your own peril,” he says, indicating many dealers like him consider television advertising alive and well and adapting to the digital age.

He finds it ironic, Wards Auto reports, that many digital enterprises nonetheless advertise on TV. That group includes Carvana, Google, Amazon and Netflix.