Millennials may be television’s challenging demo, but a fresh analysis of their video habits by the Video Advertising Bureau shows 18- to 34-year-olds still spend a majority (55%) of their average daily time watching video with live and time-shifted TV. That amounts to two hours of the three hours and 40 minutes that Millennials spend each day with video. Another hour and 10 minutes each day goes to TV-connected devices, compared with just 16 minutes of video viewing on smartphones.
That pattern holds up on a weekly basis too. VAB says across the extended timeframe, 18- to 34-year-olds give traditional TV viewing 56 percent of their weekly viewing time, or just more than 14 hours per week.