Television’s grip on political advertising dollars may loosen somewhat in the 2020 election cycle, but experts say the sheer volume of money that will be spent will more than make up for any potential shift in share toward online advertising.

Most candidates still haven’t announced they’re running, but in campaign circles the next election cycle is already underway. When the ad dollars start flowing, the Democratic super PAC Priorities USA Action says it’s taking a new approach. “We will not operate off of a television-first strategy,” PAC chair Guy Cecil told Politico.