Insights-driven research company VAB has published a new report that it says examines and then debunks commonly held beliefs about video viewing, in particular what it says are common misconceptions regarding the perceived rush away from traditional TV in the U.S., Rapid TV News reports.

In the new guide, A Culture of Extremes: Exposing the Myths About Video Viewing Behavior, VAB deconstructs what it calls 15 commonly held video viewing myths with “credible” statistics from verified sources to equip brand marketers and agency professionals with accurate data about U.S. video viewing behavior. It includes those relating to cord cutting; time spent viewing video via linear TV compared to viewing using a variety of internet-connected devices; younger audiences’ viewing behavior; as well as some common misconceptions about cinema and U.S. film goers.